• Client: University of Ottawa
  • Year: 2019

How to engage uOttawa’s community to boldly imagine the future university in 2030?

Design for disruption.

Experiment with design to unleash dynamic, provocative & imaginative discussions with future building exercises to create a new university model.


The University of Ottawa is the world’s largest bilingual (English-French) university located in Canada’s Capital.  Over 40,000 students, 5,000 employees & more than 210,000 alumni are the core uOttawa community.  The school has 10 faculties with 450+ programs & is a member of the U15 Group of Canadian Research Universities.

The project integrated design thinking to create a 10 year university Strategic Plan called #IMAGINE2030.  It evolved into an on-line digital multi-platform experience bringing together LEGO® Serious Play®, NUREVA Span™ collaborative digital canvases & BANGtheTABLE©, a digital public consultation tool, to create a bilingual multi-platform experience for anyone wanting to contribute ideas for the future university.  Launched January 2019, this ground-breaking design project involved 35 in-person events, while gathering hundreds of on-line ideas, comments, views &  recommendations globally over six weeks, to challenge the status quo and propose a more resilient, durable & dynamic uOttawa future experience. Hundreds of students, staff, professors, alumni, stakeholders & community members shared their vision of the future university model.  #IMAGINE2030 resulted in #TRANSFORMATION2030 here.


“The energy, the creativity and the passion that Chrystia brings to her work as a design leader is contagious. Chrystia developed several workshops and events that brought to light the creative and visionary potential within the uOttawa community. I often refer to the outcomes of these events as examples of our capacity to think bigger, be bolder and lead the way in the digital transformation.”

Martin Bernier, Chief Information Officer, University of Ottawa
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