On February 24, 2022, Russia further invaded sovereign Ukraine. On November 20, 2023, 24 people from Canada and Ukraine reimagined the next generation Canada-Ukraine business ecosystem in Toronto, Canada. Held the day before the Canada Ukraine Chamber of Commerce (CUCC) “Rebuild Ukraine 2.0 Conference” in collaboration with Knowledge Café
, Canadian and Ukrainian companies, non-government organizations, financial institutions, community, education and religious organizations participated.
DECIDIUM used collaborative software ConceptBoard and fused 4 problem solving approaches (Human centric design, Co-design, LEGO Serious Play and Strategic Doing) into a first of its kind, fast-paced and fun 7 hour experience. The result was 550+ insights, 300+ photos, and 90 LEGO models including 5 complex ecosystem designs, merged into a single strategic platform leveraging the modernized Canada-Ukraine Free Trade Agreement (CUFTA) 2023 and proposing 20 action items as outputs.
The next generation ecosystem is built on a set of common values including transparency, respect for ancestry, trust, sustainability with a growth mindset that is agile and socially profitable. CUFTA Chapters 16 (Trade related cooperation) and 24 (SMEs) combine to create a Canada-Ukraine Innovation Platform. Multi-year funded and outcome driven, the goal is to increase well-being of people in Ukraine and Canada through human-centric design, sustainability and technology. The platform contains an Innovation Lab, a multidisciplinary talent pool across Ukraine and Canada and a bilateral partner network ready and able to test prototypes and scale.
The challenge was how to create a future model during active war. Ukraine continues to produce goods and services despite difficult business challenges in mobility, production, distribution, investment, etc. Designing for victory during war and post-war is complex, time and asset dependent. The LSP session had people building LEGO models that identified their personal and professional assets, combined them with colleagues to quickly understand how existing assets can be leveraged now during war to shape the next generation ecosystem.
Action 12 proposed the “design and launch of “Ukraine by Descent” program for people and companies anywhere in the diaspora”. On January 22, 2024, Ukrainian President Volodymyr Zelenskyy registered a draft law in the Verkhovna Rada called “On Certain Aspects in the Field of Migration, Regarding the Conditions and Procedure for Acquiring and Losing Citizenship of Ukraine” on multiple citizenship – effectively putting Action 12 into practice.