Canada’s “Highway of Tears” (British Columbia Highway 16) is a 725 kilometer lifeline bridging the town of Prince George with the port town of Prince Rupert. Highway 16 was and continues to be a major transportation artery carrying Canadian goods and resources to US and Asian markets. Yet, Highway 16 has become the face of despair and loss with the disappearance and death of people, disproportionately Indigenous women, since 1970.
The project used LEGO® Serious Play® to enable Indigenous & other community members, including the Royal Canadian Mounted Police (RCMP), in Vanderhoof & Prince George, British Columbia, to explore their unsafe experiences driving, hitchhiking and walking down Highway 16 during the year. Participants built LEGO® models depicting what a personal and community future safe experience looks & feels like to them which led to development of a shopping list identifying practical actions that governments, industry, innovators, Indigenous and local communities could quickly enact, and rapidly measure impact. A custom NUREVA Span™ collaborative digital canvas was created as a visual record of insights gathered during debriefs of LEGO® models.