• Client:, First Green Bank Network & Impact Secured Investments Int.
  • Year: 2019

How to unlock a safe experience travelling British Columbia’s Highway 16 – The Highway of Tears?

Design for protection.

Re-imagine what a safe experience looks and feels like travelling British Columbia Highway 16 – The Highway of Tears – with people who make that journey every day.


Canada’s “Highway of Tears” (British Columbia Highway 16) is a 725 kilometer lifeline bridging the town of Prince George with the port town of Prince Rupert. Highway 16 was and continues to be a major transportation artery carrying Canadian goods and resources to US and Asian markets. Yet, Highway 16 has become the face of despair and loss with the disappearance and death of people, disproportionately Indigenous women, since 1970.

The project used LEGO® Serious Play® to enable Indigenous & other community members, including the Royal Canadian Mounted Police (RCMP), in Vanderhoof & Prince George, British Columbia, to explore their unsafe experiences driving, hitchhiking and walking down Highway 16 during the year.  Participants built LEGO® models depicting what a personal and community future safe experience looks & feels like to them which led to development of a shopping list identifying practical actions that governments, industry, innovators, Indigenous and local communities could quickly enact, and rapidly measure impact. A custom NUREVA Span™ collaborative digital canvas was created as a visual record of insights gathered during debriefs of LEGO® models.


“When I heard about Chrystia and her design thinking workshops, I was skeptical. Having had leadership and innovative workshops in the past, I really didn’t think I would achieve the results we needed. I had relied on a team member who found Chrystia and reassured me that she would deliver. After the first hour of the first day, I was blown away. It was an amazing, immersive and creative experience that brought everyone together across cultural and economic barriers. Chrystia achieved the impossible and you would be an absolute dumbass not to hire her. I am not judging because there are lots of dumbasses in the world. Just don’t let it be you! Let Chrystia work her magic with your team and organization. You won’t regret it.”

Aaron Kilback, CEO & Founder,, Kelowna, British Columbia, Canada
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