
FREEZE FRAME:
A SAFER HIGHWAY
OF TEARS
- Client: Yodel.me, First Green Bank Network & Impact Secured Investments Int.
- Year: 2019
- DESIGN FOR PROTECTION
Design for protection.
Re-imagine what a safe experience looks and feels like travelling British Columbia Highway 16 – The Highway of Tears – with people who make that journey every day.
JOURNEY
The project used LEGO® Serious Play® to enable Indigenous & other community members, including the Royal Canadian Mounted Police (RCMP), in Vanderhoof & Prince George, British Columbia, to explore their unsafe experiences driving, hitchhiking and walking down Highway 16 during the year. Participants built LEGO® models depicting what a personal and community future safe experience looks & feels like to them which led to development of a shopping list identifying practical actions that governments, industry, innovators, Indigenous and local communities could quickly enact, and rapidly measure impact. A custom NUREVA Span™ collaborative digital canvas was created as a visual record of insights gathered during debriefs of LEGO® models.
