FREEZE FRAME:
A SAFER HIGHWAY
OF TEARS

  • Client: Yodel.me, First Green Bank Network & Impact Secured Investments Int.
  • Year: 2019
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  • DESIGN FOR PROTECTION

How to unlock a safe experience travelling British Columbia’s Highway 16 – The Highway of Tears?

Design for protection.

Re-imagine what a safe experience looks and feels like travelling British Columbia Highway 16 – The Highway of Tears – with people who make that journey every day.

JOURNEY


The Highway of Tears is a 725 kilometer corridor of Highway 16 between Prince George and Prince Rupert, British Columbia, Canada, which has been the location of murders and disappearances of people since 1970. A disproportionately high number of Indigenous women are on the list of victims.

Used LEGO® Serious Play® to enable Indigenous & other community members from Vanderhoof and Prince George, British Columbia, including the Royal Canadian Mounted Police (RCMP), to explore their unsafe experiences driving, hitchhiking and walking down Highway 16 throughout the year. Building LEGO® models depicting what a personal and community future safe experience looks and feels like led to creation of a shopping list of practical actions that governments, industry, innovators, Indigenous and local communities could quickly put into action, and rapidly measure their effects. A custom NUREVA Span™ collaborative digital canvas was created as a visual record of insights gathered during debriefs of LEGO models.

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“When I heard about Chrystia and her design thinking workshops, I was skeptical. Having had leadership and innovative workshops in the past, I really didn’t think I would achieve the results we needed. I had relied on a team member who found Chrystia and reassured me that she would deliver. After the first hour of the first day, I was blown away. It was an amazing, immersive and creative experience that brought everyone together across cultural and economic barriers. Chrystia achieved the impossible and you would be an absolute dumbass not to hire her. I am not judging because there are lots of dumbasses in the world. Just don’t let it be you! Let Chrystia work her magic with your team and organization. You won’t regret it.”

Aaron Kilback, CEO & Founder, Yodel.me, Kelowna, British Columbia, Canada
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