Commissioned by the Japanese International Cooperation Agency (JICA) and LIGHT-F, Australia’s Back2Back: Research & Design Founder, Dr. Jo’Anne Langham & Information Designer Beatrice McAlister, and DECIDIUM’s Chrystia Chudczak worked with 60 Karachi women from low-income & low-resource communities using design thinking techniques and LEGO Serious Play (LSP) to re-imagine financial sustainability and independence. Taking place at the University of Karachi’s Institute for Business Administration (IBA), a culturally safe bilingual environment (Urdu & English) was created enabling 20 inter-generational female-based home workers, living in the Baldia and Maripur Karachi neighbourhoods, to build LEGO models depicting current financial challenges. The women unpacked their current & desired relationship to money, family & business finances. Nureva Span digital collaborative canvas was used by participants to record personal and group LEGO Serious Play model builds for real-time documentation & sharing. Scene-It, a design tool customized for the Pakistani cultural environment by Back2Back, and ethnographic field research, were conducted and compared with LSP to understand contributions to user-centric research and design. Insights gathered were used to develop a paper prototype digital financial services application for a Pakistani start-up.
Project will be presented at the virtual dmi: Academic Design Management Conference August 5-6, 2020 at OCAD University in Toronto, Canada.