The Internet Society – Canada Chapter advocates for affordable, fair and secure internet access for Canadians. Its focus is to bridge the digital divide by ensuring all Canadians reap the socio-economic benefits the internet provides.
The project incorporated diverse & inclusive design tools to drive hard discussion about revenue generation, sustainability and scalability of the Internet Society into 2020 and beyond. Story cubes, placemats, persona building and empathy mapping led to deconstructing the existing financial position, identifying gaps and potential areas of growth. Insights drove a big bold ideas challenge that scoped game-changing actions designed to increase revenue, grow membership and strengthen policy impact. Integration of tactile, analog & digital tools resulted in creation of record of experience NUREVA Span™ digital collaborative canvas that visually captured insights & analysis in real-time.