
FINANCIAL FUTURE OF
THE INTERNET SOCIETY
CANADA CHAPTER
- Client: INTERNET SOCIETY – CANADA CHAPTER
- Year: 2019
- DESIGN FOR RELEVANCE
Design for relevance.
Rethink the Society’s value proposition to Canadians relative to a sustainable future revenue strategy and action plan. Include diverse voices in the discussion while using a variety of inclusive design tools to drive a strategy and actions.
JOURNEY
The project incorporated diverse & inclusive design tools to drive hard discussion about revenue generation, sustainability and scalability of the Internet Society into 2020 and beyond. Story cubes, placemats, persona building and empathy mapping led to deconstructing the existing financial position, identifying gaps and potential areas of growth. Insights drove a big bold ideas challenge that scoped game-changing actions designed to increase revenue, grow membership and strengthen policy impact. Integration of tactile, analog & digital tools resulted in creation of record of experience NUREVA Span™ digital collaborative canvas that visually captured insights & analysis in real-time.
